Opinions
Russia’s Public Diplomacy: Successes, Shortcomings and Suggestions
In recent years it has become commonplace in Western academic discourse to discuss the Kremlin’s influence (or “soft power”, if we are talking about extra-academic discourse) in the Western Balkans, particularly in Serbia. However, if one is to evaluate the real situation on the ground, Russia is playing second, if not third fiddle, side-lined by the US-led NATO in the military sphere.