Simon Anholt
United Kingdom

Independent policy advisor who works with the Heads of State, Heads of Government and administrations of nations, cities and regions worldwide to develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

 He was Vice-Chairman of the UK Foreign Office’s Public Diplomacy Board (2000-2009), and has advised the Heads of State, Heads of Government and cabinets of more than 50 other countries as well as numerous cities and regions, as well as such institutions as the World Bank, NATO, the United Nations, the International Olympic Committee, and the European Union and so on. Anholt devised the concept of nation brand in 1996 and is the founder and publisher of three major annual surveys Anholt-GfK Roper Nation Brands Index™, Anholt-GfK Roper City Brands Index™ and Anholt State Brands Index.

Author of the best-selling book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003.