Aside from tactical and stylistic nuances, a change of administrations does little to modify the course of the United States, which is clearly visible in the example of recent electoral cycles. Behind the parade of ambitions, eschatological rhetoric and bright performances that accompany presidential campaigns in the United States, there is an unpleasant truth – the revision of American politics is determined by a change in circumstances, not personalities, Igor Istomin writes.
When choosing contenders for the title of the most expensive and large-scale series in history, you can safely look beyond “Game of Thrones,” “Stranger Things”, and Marvel’s “The Avengers”. The largest project in global show business is the presidential election process in the United States. Every four years, gigantic sums of money are allocated to determine the leader of the United States. Hollywood producers never dreamed of such budgets. Candidates spent a total of $4 billion on the 2020 campaign, and political action committees, formally independent funds campaigning for them, shelled out another $13 billion.
At the same time, new seasons are released without delays on all available platforms with a consistently high level of suspense. The 2024 campaign, not yet halfway through, has already brought joy with the resurrection of political heroes of past episodes, colourful secondary characters (such as Vivek Ramaswamy and Robert Kennedy), as well as fresh plot twists, including numerous legal proceedings, attempts to exclude the leading contender from the vote, and confrontation between the federal authorities and the leadership of individual states.
Let’s expect the drama to continue to rise as we approach the sacramental first Tuesday after the first Monday in November. It is not surprising that although the organisers are primarily focused on the domestic audience, the colourful performance is followed around the world. This interest has a pragmatic explanation – the US elections are one of the most important events; they have a significant impact on international relations. True, the nature of this influence is not at all the same as is commonly believed.